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Meta Platforms Considers Google’s Gemini AI to Enhance Ad Targeting
Meta Platforms Considers Google’s Gemini AI to Enhance Ad Targeting
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BTCCSquare news:
Meta Platforms is in preliminary discussions with Alphabet's Google Cloud to integrate Gemini AI models into its advertising ecosystem, according to a report by The Information. The move aims to refine ad targeting by leveraging Google's AI alongside Meta's proprietary data, potentially boosting advertiser ROI.
The talks highlight the challenges of scaling in-house AI solutions, even for tech giants with vast resources. Meta's exploration of external partnerships—including potential collaborations with OpenAI—signals a broader industry shift toward strategic alliances in the race for AI supremacy.
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